東京都向島にある下町情緒溢れる場所にすみれハウスは佇んでいます。外国人を主にターゲットとしたゲストハウスで、日本家屋をリノベーションしています。ご依頼主様からのモチーフに対する深い思い入れと、この空間のコンセプトを掛けあわせて出来たものが、このビジュアル・アイデンティティです。日本の刹那的な侘びしさを通り雨で表現しました。外を眺めながらカエルが歌を口ずさむような、ゆったりとした日本の間を感じてほしいという思いが込められています。

 

Sumire house is open in the classical Tokyo site, Mukou-jima. The target customers are predominantly foreigners. The house was renovated in keeping with modern Japanese house styles.

The frog is just one of many examples from our rich, Japanese vocabulary, in having the four seasons represented. For example: he sings, when the rain pours down above him. A shower is a contemplative time, a moment to reflect. The shower of rain during early summer is on the one hand, a nostalgic notion, though this still goes on till this very day. The early summer rain may be inconvenient, but is also a beautiful moment of the arrival of summer, alongside the abundant green season. The people are grateful and therefore revel in this moment. Japanese people may feel their lives passing by at a slow pace, during this short time. The frog’s song is synonymous with nostalgia and melancholy. What I aimed for with this design is to let them feel calm, easing them into the Japanese moment.

Client

sumire house

sumire house

#Graphic design

#Art direction

TAKAYUKI ISHII

 

Graphic Design And

Community Engagement

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