Kanaya is a small city in the south part of Chiba prefecture.
The city is near to the famous Nokogiri mountains have abundant natural resources, and has remained unspoilt. We started this project to promote the area’s unique scenery and culture to outsiders place, creating an off-space where people can gather. Kanaya Base is a shared space for artists and local residents.
※KANAYA BASE has permanently closed since 2015.
CREATIVE "GARDEN", Takayuki Ishii |
Art direction, Graphic design
KANAYA BASE, Naoto Nishida | Owner
KANAYA BASE, Ai Kaneko | Owner
PROJECTS 1: KANAYA BASE
Local artists and short-term visitors have meaningful time to experiment with their projects in the co-working space. The space is also rented to artists and shop owners at a reduced rate. The system encourages them to show their masterpieces to newcomers who visit from other cities outside Kanaya, to initiate conversations and make connections. A variety of events take place in the free space, pedagogical activities and conversations about the city. Visitors can discover new knowledge and different perspectives.
This initial project - green drinks KANAYA (gdK) is an event organisation held in over 800 cities around the world, including New York, Beijing and Argentina. The organisation talks about sustainable themes and local thinking. The purpose of gdK is to explore the town by organising events and workshops, which relate to the culture of the city. gdK consists of two key attempts to invite audiences to explore the city, communicating with locals and visitors, and to experiment with the collaborator (lecturer). The project is running with various lecturers. This is an initial opportunity for participants to consider the local culture.
PROJECTS 2: green drinks KANAYA
Planting the cherry blossom,
for 2 years later.
In HANAMI, people meet up under the cherry blossom for drinking and celebrating the arrival of spring. It’s a traditional communication space in Japan. That said, there were no the trees in Kanaya. We planted nursery trees with locals for a reunion celebration, two years later. After planting the trees, participants wrote down their aspirations for the next two years on a board.
Opening a temporary cinema in a small town.
Two cinemas used to run in Kanaya a long time ago. We tried to recreate it for the locals, allowing them to share their memories and knowledge. We broadcasted two types of films: one was films from the 60's (where locals would have been in their twenties then), the second type was about life in modern day Tibet. We invited the film director Mr. Shiroshima, he spoke about the Tibet film andthe importance of mini cinema.
Let's camping and cooking horse mackerel.
Horse mackerel is a specialty food in the town. We collaborated with an older woman who lived in the town. During the day, visitors learnt the roots of the food culture and cooking methods (some of them were secret recipes). We handed in a small recipe to participants, so that they had their own personal souvenirs.
PROJECTS 3: SHARAKU-SAI
This is an art festival in Kanaya, with an abundance of natural resources that still exist. When you arrive at the station, you can immediately see long, high cliff mountains. If you walk down the small town, you will face the horizon and the sunset. We ran this festival with various colleagues who live inside and outside the city, respectively.
for green drinks KANAYA
This is a visual identity design for the organisation based on Chiba prefecture. The mark includes three meanings. By uniting all the meanings, it means taking these beautiful cultures to a new generation:
- g abundant natural resources.
- d possibility of combining design skills.
- K miming stone, representative of the town’s industry in the past.
BUSINESS CARD DESIGN
for green drinks KANAYA
When members hand this card to visitors, they can have conversations because it has a personal caption under the name.
A Japanese art festival SHARAKUSAI took place in Chiba pref. The concept of the festival was “open your creativity. ”Therefore, the mark depicts various resources into a drop, in which intended idea resources are overflowing.
- Petals and leaves are grateful for the four seasons.
- Kites represent liberty.
- Wild boars are local, valuable examples of food from
- Fishes are main, local examples of food today and fishing
is a leading industry there.
- A drop embraces all of these materials.
The shape refers to the first letter of the festival name.
Project members who live in the city belong to the community and become a bridge with other members who live outside of the city. Both groups come up with ideas for how to invite visitors to Kanaya Base. Initial visitors often return to the city with other friends.
First of all, we need to get to know the local people in order to understand what they want. Then we can start collaborating with other experts to help promote the city. Designing a place is the first step. First, placemaking is a significant part of a local project. Second, the hardest part of community engagement is how the place (member) adjusts to the city. The beneficial way in this case was some project members who frequently visit there or move into the city becomes a bridge between local communities. That is why other members can communicate and come up with ideas from outside.