“Orange Flag is the sign for Tsunami”
#beorange started in order to spread this uncommonly known fact to the towns along the coastline of Japan. Japan, a small island country surrounded by the sea. Not to be feared of the sea, but in order to live with the sea, we have developed some items for everyday and emergency uses, and also organised some enlightenment events at number of beaches.
In this project, I took on the role of the map designer, tabloid designer, uniform innovator and the director of the brand guidebook for the Tsunami drill event which took place at Miyazaki Aoshima Beach Park in August 2018.
Bosai Girl, Misaki Tanaka |
Project Management, Produce
Bosai Girl, Suzuka Nakanishi |
Writing, Editing, Photo shooting
Photo by Toru Tsuzurahara
When we hear the term “disaster prevention”, we may see it as a bold, serious subject and postpone the necessary preparations for when the time comes. The subject must become a part of the lives of people living in Japan, as Japan is a country where natural disasters occur frequently. From a designer’s point of view, the difficulty of this project lay in the part of “how we could clearly inform the people on the beach, especially those who are unaware of the dangers by the sea, with the necessary information regarding disaster prevention”.
There are orange flags placed on top of seven different tall buildings along the coast of Aoshima Beach. We designed the map to show the East side of the coast on the top, as this matches the view of when people face the land from the sea. Stickers of this map, which can be stuck onto the front part of a surfboard (where people’s eyes will be when they are paddling), are also available – a wonderful idea by our director Misaki Tanaka.
There are many fashionable shops in Aoshima Beach Park, where the tone of the landscape is also unified. The Tsunami disaster prevention booklet was designed in order to match this tone of the landscape. The tone of the tabloid is also designed to make it easily accessible for the people there, and the contents contain not only about the orange flags, but also trivia regarding Tsunami and a catalogue of products produced by #beorange.
Innovating the the image of a uniform: The design and the materials used for the uniform were carefully chosen to make people want to wear them, and we placed a tagline on them to inform the meaning of the orange flag. To bring some variations to them, we designed two different types using the key colours of #beorange.
Project #beorange is carried out by us, the local governing body, surfers, and the local residents in order to make the awareness of natural disasters a part of our everyday lives. By involving those who were the third parties in planning natural disaster preventions, we have created a new way of informing people with the knowledge they need to survive within a potentially dangerous environment. The project became a successful case by adding designing approaches to it, as these allowed the crucial messages to be delivered directly to the people on the surf line with clarity.